Готовая курсовая работа

СОДЕРЖАНИЕ

Введение…………………………………………………………………………….3                                                                                                                                                    

1.Теоретические  и методологические вопросы изучения конкурентоспособности предприятия…………………………………………….5                                                                                                                                

1.1. Понятие конкуренции и конкурентоспособности…………………….5                                                  

1.2 Стадии конкурентоспособности……………………………………….13                                                                                

2. Анализ производственно – хозяйственной деятельности и рынка

молочных продуктов города Череповца………………………………………….16                                                                                                                                                

          2.1. Характеристика общей направленности деятельности

предприятия……………………………………………………………...…..16                                                                                                                                                                      

2.2. Характеристика конкурентной среды.

Анализ конкурентоспособности……………………………………………22                                                                                                                                    

3. Пути повышения конкурентоспособности предприятия……………………...33                                    

3.1. Товарная стратегия……………………………………………………..34                                                                                                                                                  

3.2 Стратегия ценообразования…………………………………………….36                                                                                                    

3.3.Стратегия товарораспределения………………………………………..38                                                                                                                                                                  

3.4. Коммуникационная стратегия………………………………………….40                                                                                                              

Заключение………………………………………………………………………….43                                                                                                                                                                                                                                                                                

Список использованных источников и  литературы……………………………..45                                                                                                                                            

Приложения…………………………………………………………………………47